Countdown's aiming to make healthier choices easier for customers, and combat checkout 'pester power'. 

The supermarket chain —soon to be Woolworths— has committed to 80% of foods at checkouts carrying a Health Star Rating of 3.5 or more. 

It's also moving "kids confectionary" elsewhere. 

Woolworths NZ Nutritionist, Deb Sue, told Mike Hosking that this same approach has had really good feedback in Australia. 

She said the intent is not to take away choice, but simply to nudge people to make healthier choices. 

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