The wool industry is getting a makeover and companies are on board for it.
After a report last year which described the industry's problems as grim amidst a record low price, a new national wool standards programme was developed.
Basically, this programme guarantees high standards across the board for a variety of factors such as traceability, sustainability and animal welfare.
National Council of New Zealand Wool Interests Chairman Craig Smith spoke with Mike Hosking.
“I’m really excited about the future going forward.”