There are calls for shoppers to choose smaller businesses this black Friday, and holiday season.

Data from accounting service - Xero -  reveals shifting just 10% of consumer spending from big to small retailers, could bring $11billion into independent businesses.

That excludes spending like utilities, and transport.

Xero Country Manager Bridget Snelling says consumers must consider shopping locally for the benefits.

She says shopping locally improves our economy as small businesses make up 97 percent of all business nationwide.

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