Is this a turning point for the wine industry? 

Data shows export volumes are expected to grow 4% to 285 million litres in the year to June 2025. 

Export revenue is also forecast to lift to $2.4 billion by 2029. 

Hawke’s Bay Winegrowers CEO Brent Linn told Mike Hosking Hawke’s Bay is more domestically focused, with production to export only representing 25% of their market. 

He says that they’ve built their pedigree on the premium end of the market, and they have noticed some return to purchases of the Hawke’s Bay brand. 

LISTEN ABOVE