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Efforts to turn the tide on harmful content online.
NetSafe has reached an agreement with Meta, Google, TikTok, Amazon and Twitter for a code of practice, obliging the tech giants to actively reduce damaging material.
It's self-regulated and voluntary, but NetSafe's Brent Carey told Mike Hosking it'll hold the companies accountable through a public complaints process.
He says that'll help determine what's considered harmful.
Carey says there are some definitions already, but they'll be tested over time through the complaints process.