People are making tough choices at the supermarket to keep costs down. 

A new report reveals the average weekly spend per household is now $240 – an increase of only $2 from 2023. 

To cut costs, 31% of are buying less groceries, 48% are downgrading on brands, and 30% are looking for specials. 

Head of Sustainable Business Development at Rabobank, Blake Holgate told Mike Hosking the results are unsurprising, as wage inflation has not increased at the same rate as food inflation. 

He says people have had to make cuts or choices, and that’s what they’re seeing come through in these results. 

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