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"Easier proposition": North Island tourism operators form alliance to boost international interest

Author
Newstalk ZB,
Publish Date
Tue, 6 May 2025, 8:34am
Fifteen North Island tourism organisations have formed an alliance to generate international interest in their connected destinations. Photo / Michael Cunningham
Fifteen North Island tourism organisations have formed an alliance to generate international interest in their connected destinations. Photo / Michael Cunningham

"Easier proposition": North Island tourism operators form alliance to boost international interest

Author
Newstalk ZB,
Publish Date
Tue, 6 May 2025, 8:34am

Tourism organisations from across the North Island are working to put a spotlight on it.  

Fifteen operators have teamed up and signed a Memorandum of Understanding. 

It aims to generate interest from key tourism markets particularly Australia, North America, and China. 

Auckland Unlimited Destination Director Annie Dundas told Mike Hosking both islands have different offerings, so tourism shouldn't be merged as one. 

She says they're getting back to just being the North, and are acknowledging how well the South Island has done. 

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