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We're making moves to protect the authenticity of where our fruit and veges come from.
The $6 billion industry has come under increased pressure recently to let consumers know about food safety and the environmental impact of some of their favourite products.
And although some organisations are doing this now, there is no one industry standard that everyone abides by.
Project director for United Fresh, Anne-Marie Arts joins Mike Hosking to discuss the authenticity of our fruit and vegetables.
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