GPs say the sector is on the verge of a crisis with fears the New Zealand system will end up being severely understaffed.
The General Practice Owners Association claims many doctors are leaving New Zealand, as other countries pay medical professions more.
The group's launching a campaign asking for higher pay and more resources to support the sector.
Association Deputy Chair Angus Chambers told Mike Hosking that other careers have more appeal than general practice.
He says people would rather specialise in skincare and cosmetics, as the pay is better and the stress is much less.
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