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Kiwis' love of "good quality food" sees Pic's secure significant market share

Author
Newstalk ZB,
Publish Date
Wed, 21 Jan 2026, 9:32am
Photo / File
Photo / File

Kiwis' love of "good quality food" sees Pic's secure significant market share

Author
Newstalk ZB,
Publish Date
Wed, 21 Jan 2026, 9:32am

Another Kiwi success story.  

Pic’s Peanut Butter has now hit a 41% domestic market share in New Zealand. 

They’re forecasting 20% sales growth in 2026 after 20% growth last year, and plans to expand into commercial peanut growing in Northland are underway. 

CEO Aimee McCammon told Mike Hosking Kiwis can taste the quality of their product, and they’re happy to be eating it and paying for it.  

She says people are still looking for good, healthy food that is good to feed their families, and so Pic’s continues to grow.  

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