What an extraordinary ending to weeks of uncertainty for the rescue mission to save 12 boys and their soccer coach stuck in the Thailand cave.
The happy ending is the stuff of Hollywood movies, so perhaps it's no surprise two Hollywood vultures wasted no time plotting to exploit the rescue, by trying to secure rights to make a movie.
They flew to foothills of the cave system when before even all the boys were rescued.
One Navy SEAL died trying to save the team after becoming trapped in a dark, flooded chamber.
But that tragic event wasn't enough to stop the producers in their tracks.
Pure Flix films managing partner Michael Scott told AAP: “I see this as a major Hollywood film with A-list stars”.
He said the movie will inspire millions of people across the globe. The only thing he is banking on is the millions of dollars he'll make.
The producers won't be able to say this is a story that needs to be told because, it has been told, extremely well, by the world's international media.
Having said that, it's possible the boys, their coach and their families could bank millions of dollars if they lawyer up to ensure their story is told with a price tag.
News.com.au reports Mr Scott and co-producer Adam Smith conducted interviews around the cave site, just as the final rescue attempt got underway.
Mr Smith was unapologetic for his actions, saying if he didn't try to secure the rights, another production company would.
Are his actions any different from commercial news operators stationed near the cave providing hourly updates on the rescue? Global media descended on Thailand, not for public good, but because the more eyes on screens, means higher ratings, and subsequently higher advertising rates.
There's a fine line between what is public good and what is entertainment for commercial imperatives.
Michael Scott is apparently married to a Thai woman and spends three months a year in Thailand.
He's told media he's not pressing people over the interviews, which is disingenuous because he'll need to talk to as many family members as possible to secure rights his movie.
By all means, make your movie, but show some respect and compassion first or at least pretend to care.