Even singer Adele's promoter is amazed at how quickly tickets to her three Auckland shows have been snapped up.
General release tickets to her first two Auckland concerts in March sold out today in a record-breaking 23 minutes today.
A third show was swiftly announced, with all tickets sold in just under 30 minutes.
Promoter Michael Coppel told Larry Williams it's absolutely phenomenal.
"I've never seen an artist sell tickets so quickly - over 100,000 tickets under an hour. It's a record for the fastest selling tour in New Zealand by any artist."
LISTEN ABOVE: Adele's promoter Michael Coppel speaks with Larry Williams