Fashion brand Ruby makes intellectual property available to the public

Author
Newstalk ZB,
Publish Date
Thu, 2 Sep 2021, 12:59PM
(Photo / Getty)
(Photo / Getty)

Fashion brand Ruby makes intellectual property available to the public

Author
Newstalk ZB,
Publish Date
Thu, 2 Sep 2021, 12:59PM

People have had a lot of time on their hands during lockdown and many people have dusted off their Elna's and Berina's to make masks. 

Lockdown has also given people time to once again make their own clothes. 

Well-known fashion clothing business Ruby is believed to be the first established fashion brand to sell its intellectual property, its patterns, to the public. 

It is part of a reshaping of its business to become more sustainable and circular, and has secured the business a finalist’s place in the 2021 Sustainable Business Awards. 

Ruby's patterns can be found here.

Emily Miller-Sharma, Ruby's general manager and designer of its Liam brand joined Kerre McIvor.

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