Nicotine-free tobacco products could be the answer to helping us achieve our Smokefree 2025 goal. 

New research, published in today's New Zealand Medical Journal, has found the removal of nicotine could reduce smoking rates to well under five-percent by 2025.  

It projects one fifth of smokers would quit, if only nicotine-free cigarettes were allowed from next year. 

Otago University researcher Richard Edwards told Tim Dower the move would have a real impact on smokers and those experimenting with smoking. 

“They don’t get any hit from them, so they’re much less likely to want to try them and if they do try them, they’re not going to get addicted because the cigarettes will not be addictive.” 

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