HDPA: Radio Sport the first but other businesses will follow

Author
Newstalk ZB,
Publish Date
Mon, 30 Mar 2020, 4:38PM

HDPA: Radio Sport the first but other businesses will follow

Author
Newstalk ZB,
Publish Date
Mon, 30 Mar 2020, 4:38PM

We’re starting this show with some really sad news today.

Radio Sport has been taken off the airwaves indefinitely. 

As you can imagine this is really hard news for us in this newsroom today, because these people who are losing their jobs are our colleagues and our friends and our friends’ partners.

And it’s hard I’m sure for sports fans and Radio Sport listeners who’ve been listening maybe even since it launched in 1996, maybe even as far back as the days of Sports Roundup in the 80s.

Radio Sport is a casualty of Covid 19. With the economy grinding to a virtual halt, businesses aren’t spending on advertising. They’re saving whatever cash they have.

And why would they advertise if they’re not able to operate during this lockdown?

Sure some are, some are lucky enough to be deemed an essential service, and they are advertising, but that’s a massive decrease in revenue for media companies.  So tough decisions are being made.

You know it’s hard for most people to understanding what it means when economists predict that we’re taking a 6% drop in GDP, or when they say we’re losing $52 billion trying to prop this economy up. What does that mean? 

This is what it means. Businesses and brands that we’ve known and loved for years, that we’ve tuned in to and bought things off and used for services, we’re going to lose a lot of them.

If they weren’t on fairly solid going into this, they probably won’t survive what’s happening to our economy.

Sad to say, this is just the start of it. We’re all going to have family and friends economically hurt by this pandemic and by our attempts to control it.

Covid 19 has just hit home for a lot of us here.