Tourism NZ CEO defends Stephen Colbert investment

Author
Newstalk ZB,
Publish Date
Thu, 7 Nov 2019, 5:18PM
Stephen Colbert visited New Zealand last month. (Photo / Supplied)

Tourism NZ CEO defends Stephen Colbert investment

Author
Newstalk ZB,
Publish Date
Thu, 7 Nov 2019, 5:18PM

Tourism New Zealand's CEO is defending the large amount of money spent while an American talk show host visited the country.

Taxpayers forked out more than $100,000 for Stephen Colbert and his crew last month.

Stephen England-Halltold told Heather du Plessis-Allan Colbert's visit presents a modest amount of money for a strong return.

"In this particular case, you are reaching about 3 million potential visitors to New Zealand via Stephen Colbert's show.

"Obviously we have become a major piece of content on his shows."

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