Competition's lacking in the supermarket sector and Kiwis are struggling to put food on the table.
The Commerce Commission's Annual Grocery Report's revealed our grocery prices are the fifth-highest in the developed world.
It highlights the market isn't supportive of new players, and major supermarkets continue to wield power over smaller stores.
Grocery Commissioner Pierre van Heerden says extra competition is key to bringing prices down more.
"That's why we're so focused on using all the tools we have available to ensure that we do get competition going in the market for the long term."
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