The head of the Principals Association's backing the Ministry of Education's million dollar campaign that aimed to get kids back to school.

Last August, Education Minister Jan Tinetti launched the million-dollar Every School Day Is a Big Day campaign.

But documents released under the official information act show it wasn't "expected to have a direct, quantifiable impact on attendance rates in itself.”

But Pat Newman says it's not all about statistics.

He says instinct and knowledge should be relied upon too.

LISTEN ABOVE

 

• Govt’s $1m school attendance campaign ‘not expected to have a direct, quantifiable impact on attendance rates’
• New govt campaign hopes to highlight the importance of school attendance
• Half of students not regularly attending schools