Nadia Lim isn't sweating the small stuff after a Kiwi richlister brought up her attire and race in an interview.

DGL Group CEO Simon Henry claimed in an NBR interview that things including Lim's appearance, could explain why his business has outperformed hers on the NZX and ASX.

Simplicity and Kiwi Wealth have chucked DGL Group on its exclusion list.

Lim told Heather du Plessis-Allan his comments were offensive.

“I’ve got the privilege to be able to stick up for those people that don’t have voice, who probably also say these types of comments, and probably on a much, much, much, much, much, much more frequent basis than I.”

Lim says she's speaking up for people out there who feel they don't have a voice.

“And you know, there’s so many great, hard-working people who contribute so much and yet they put up with that type of thing all the time, so that’s why I decided, you know what? Actually, this is not cool.”

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