Cosmetics brand Lush removes all social media platforms, calls for regulation

Author
Newstalk ZB,
Publish Date
Wed, 24 Nov 2021, 7:45PM
(Photo / NZ Herald)
(Photo / NZ Herald)

Cosmetics brand Lush removes all social media platforms, calls for regulation

Author
Newstalk ZB,
Publish Date
Wed, 24 Nov 2021, 7:45PM

Cosmetics brand Lush has removed of all its social media platforms, including Instagram, Facebook and Snapchat.  

The retailer says social media is a place no one should be encouraged to go and visit.  

In order to return to the platforms, Lush wants them to introduce best practice guidelines and have international regulations.  

Mike Lee, Associate Professor of Marketing at Auckland University, joined Heather du Plessis-Allan. 

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