Media researcher doubts Google will do deal with any NZ media companies

Author
Newstalk ZB,
Publish Date
Tue, 16 Feb 2021, 4:54PM
(Photo / 123RF)
(Photo / 123RF)

Media researcher doubts Google will do deal with any NZ media companies

Author
Newstalk ZB,
Publish Date
Tue, 16 Feb 2021, 4:54PM

The Australian Government's dispute with a tech giant has had an effect.

Seven West Media has struck a multi-million dollar deal with Google to licence news content on its platforms.

Google has been threatening to leave Australia over the proposed News Media Bargaining Code bill, forcing platforms to pay for news.

Merja Myllylahti, a media researcher at AUT University, told Heather du Plessis-Allan doesn't expect the same thing will happen in New Zealand.

"We don't have regulatory process or any government deal with this platforms, so my question is why would they pay when there isn't the pressure." 

She says that Australia's proposed bill has forced this to happen, while other countries have lawsuits happening right now that is causing changes in this area there.

Myllylahti says that New Zealand has quite a neoliberal attitude when it comes to regulating these platforms. 

"I think they have this idea that it's best to leave it to market forces to work it out, but in the case of these platforms, I don't think that approach is the right one."

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