The Government's launching a new HIV campaign - with the goal of having zero transmission by 2030.

The '80's Calling' campaign's looking to correct false information from the AIDS crisis 40 years ago.

It claims the stigma against HIV is still felt at some level - by nearly three-quarters of Kiwis.

Burnett Foundation CEO Liz Gibbs says there's still plenty of ignorance around the condition, and the organisation welcomes this support.

"We really welcome the fact that the Government has invested in this really important campaign." 

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