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Coca-Cola is confirmed to be sponsoring the Cop27 climate change summit.
This choice has caused some backlash, as Coca-Cola as a company has a reputation for being a contributor to mass pollution.
Kath Dewar, the founder of GoodSense marketing is here to weigh in on this decision, and while she agrees it's not as destructive as it seems, it's a clear example of greenwashing and negatively impacts Cop27's environmental credibility.
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