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'Our priority has always been safety': Foodstuffs successfully trials facial recognition technology

Author
Newstalk ZB,
Publish Date
Wed, 4 Jun 2025, 5:31pm
Photo / Getty Images
Photo / Getty Images

'Our priority has always been safety': Foodstuffs successfully trials facial recognition technology

Author
Newstalk ZB,
Publish Date
Wed, 4 Jun 2025, 5:31pm

Foodstuffs is hoping to bring retail crime down after a successful trial of live facial recognition technology.

The Privacy Commissioner has deemed Foodstuffs North Island's trial compliant with the Privacy Act, and effective in reducing harm. 

But his report states there's more work to do.

General Counsel for Foodstuffs North Island, Julian Benefield, says retail crime has put staff at risk - and the company's hoping to change that.

"Our trial has been a success, it found that technology was effective in reducing harm. Our independent evaluator found a 16 percent reduction in serious harm incidents across the trial period - and over 100 serious incidents avoided."

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