Zeffer reaps the benefits as alcohol-free drink sales soar

Author
Newstalk ZB,
Publish Date
Thu, 17 Jun 2021, 6:13PM
Zeffer products. (Photo / Supplied)
Zeffer products. (Photo / Supplied)

Zeffer reaps the benefits as alcohol-free drink sales soar

Author
Newstalk ZB,
Publish Date
Thu, 17 Jun 2021, 6:13PM

It seems more people are jumping on the alcohol free band wagon, with Australian sales doubling in the last 12 months.

Zeffer Cider have revealed their alcohol free cider outsells their alcohol full cider.

Chief Executive Josh Townsend told Heather du Plessis-Allan the rising popularity down to people wanting to be healthier.

"I think it tastes very good, I think people are wanting a little bit of change up in lifestyle rather than reaching for alcohol beverages, and the options that alcohol-free alcohol are improving so much that people are catching onto it."

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