Consumer NZ says complaints against Noel Leeming go beyond its price-matching policy.
The tech retailer is facing criminal charges brought by the Commerce Commission - accusing it of making misleading promises.
Noel Leeming's strongly rejecting the claim, and says it will vigorously defend its stance.
But Consumer NZ chief executive, Jon Duffy, says the company's also charged with misleading people about their consumer rights.
"If people are taking things back to the store and getting mislead about their rights to a refund or a replacement, that's very concerning".
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