A Kiwi earphone company has been named as one of Time's Best Inventions of 2022.
After growing frustrated with his earphones falling out while cycling, founder James Bell-Booth decided to fix it with an invention.
He opened a Kickstarter and raised $2 million dollars to launch Earshots. One year later, the earbuds had gone from the Herald’s Startups to Watch to Time’s Best Inventions.
Founder of Earshots, James Bell-Booth, says that this recognition is great for the company, and will help them expand their brand into their next phase of growth.
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