'Ice cream makes u happy' will be allowed to remain on a Whangarei storefront after a successful appeal from ice cream giant, Streets.
In September, the Complaints Board ruled the ad outside Tui Crescent Foodmarket breached the Advertising Standards Code - which states advertising should not undermine the health and well-being of people.
In its appeal application, Streets argued the phrase was 'hyperbolic'.
The Board's agreed, saying the ad shows individual serving sizes of a treat food and uses 'obvious puffery'.
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