It turns out ice cream does make you happy after all

Author
Newstalk ZB,
Publish Date
Mon, 16 Dec 2019, 5:01PM
The ad outside a dairy in Whangarei. (Photo / Google Maps)

It turns out ice cream does make you happy after all

Author
Newstalk ZB,
Publish Date
Mon, 16 Dec 2019, 5:01PM

'Ice cream makes u happy' will be allowed to remain on a Whangarei storefront after a successful appeal from ice cream giant, Streets.

In September, the Complaints Board ruled the ad outside Tui Crescent Foodmarket breached the Advertising Standards Code - which states advertising should not undermine the health and well-being of people.

In its appeal application, Streets argued the phrase was 'hyperbolic'.

The Board's agreed, saying the ad shows individual serving sizes of a treat food and uses 'obvious puffery'.

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