A new survey shows a significant percentage of Kiwi kids no longer hope to be All Blacks when they grow up.

Charity Variety released a new survey showing that more kids hope to be footballers - overtaking rugby stars, game developers or police officers.

Former All White Harry Ngata says it's 'absolutely fantastic' to see that more kids are seeing this as a pathway.

"When we talk about football being a true community game, we're definitely seeing that in some of those stats that New Zealand football released a couple of weeks ago. So the trajectory is very positive." 

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