One of the world’s biggest online retailers has finally opened its cyber-doors to New Zealand.

Kiwis are now able to purchase goods from Amazon Australia, with faster delivery and cheaper prices.

While it’s good news for shoppers, it could mean a fresh headache for already struggling local retailers.

Hamish Conway, CEO of Sell Global, which helps Kiwi businesses sell with Amazon, told Heather du Plessis-Allan that Amazon will make it a better experience for consumers,

"They've got the selection. And Amazon is the master for the compelling reason to shop from them, so they are going to bring a whole new offering to the marketplace."

That will make everyone in the online space raise their game, he says. 

LISTEN ABOVE

• Amazon Australia opens to Kiwi customers - cheaper, faster deliveries