The growth of print books is matching the growth of e-books.

The latest book industry report shows paperbacks still accounts for 90 percent of the market.

Publishers Association of New Zealand president Graham Cosslett told Heather du Plessis-Allan the report covers bookshops and exports.

There's also been a growth in Maori language books.

“We've seen in the last year a 40 percent year on growth of total unit sales, and that's actually on the back of 24 percent growth the previous year.”

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