In a recent NCEA literacy exam, Year 10 students were asked to read four memes and discuss which two had the most similar underlying themes.
Sociolinguist Julia de Bres told Heather du Plessis-Allan “I was extremely surprised and delighted by this development.”
De Bres said “You can think of memes as ‘static images’ - ads, and cartoons have been around for a while.”
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