"Ice cream makes you happy" sign taken down after complaint

Author
Newstalk ZB,
Publish Date
Thu, 7 Nov 2019, 6:23PM
The ad outside a dairy in Whangarei. Photo / Google Maps

"Ice cream makes you happy" sign taken down after complaint

Author
Newstalk ZB,
Publish Date
Thu, 7 Nov 2019, 6:23PM

A local dairy in Whangarei has been told to take down a sign which declared: "Ice cream makes you happy".

The Advertising Standards Authority upheld a complaint over the sign, saying the claim that there is a link between ice cream and happiness could potentially undermine the health and wellbeing of consumers, highlighting obesity and mental health issues in New Zealand.

Fat Studies Scholar Dr Cat Pause joined Heather du Plessis-Allan Drive to share her thoughts on the removal of the sign.

LISTEN TO THE INTERVIEW ABOVE

Heather du Plessis-Allan Drive

Heather du Plessis-Allan Drive

4PM - 7PM