Bosses Rebuilding: Reach Media's Struan Abernethy

Author
Newstalk ZB,
Publish Date
Wed, 21 Oct 2020, 6:31PM
Photo / Supplied
Photo / Supplied

Bosses Rebuilding: Reach Media's Struan Abernethy

Author
Newstalk ZB,
Publish Date
Wed, 21 Oct 2020, 6:31PM

The story of marketing company "Reach Media" is not unlike other Kiwi businesses who were smacked in the face this year by covid.

Back in level four lockdown, revenue fell off a cliff as advertisers withdrew their campaigns.

Fast-forward seven months, and the company has halved its office staff numbers, but it's also on track to have its best month in 18 months.

Struan Abernethy is the CEO of Reach Media and joined Heather du Plessis-Allan on Bosses Rebuilding to discuss how they pivoted during and after lockdown. 

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