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New Zealand will need to step up its marketing to Australia, ahead of our border opening to them.
Vaccinated Australians can come here from April 13 and those in other countries with relevant visas can come here from May 2.
Travel marketing consultant, Trish May, told Kate Hawkesby Tourism New Zealand has been keeping the name of New Zealand in the minds of the Australian consumer.
And she says a lot of Australians came to visit from April to July when the trans-Tasman bubble was open.
“So, we haven’t been completely off the radar with Australia, but certainly the opportunity is there now to get going and roll out the welcome mat.”