Wellington's hoping to poach Auckland workers not happy with the city's new leadership.
An ad that features a message from newly-elected mayor Tory Whanau, asks Aucklanders to consider a move to the capital.
It leans into recently elected Auckland Mayor Wayne Brown's desire to let some people go from council organisations.
Wellington NZ Chief Executive John Allen says they want some cut through on the important issue of attracting talent.
He says there's been a lot of talk about jobs following the recent elections, so they want to seize an opportunity.
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