Every farming man, woman and their gumboots, will no doubt be piling into Mystery Creek this year for all things farming.
But this year, there will be some new faces amongst their ranks, one of them being McDonald’s.
But what does a fast food chain have to do with farming?
Head of communications at McDonald’s Simon Kenny told Kate Hawkesby they feel it is important to connect with where their ingredients come from.
“Virtually everything we serve comes locally, so we have a big connection with primary industries in New Zealand and we’ve been doing a lot of work in the background around sustainable beef production.”