People who post selfies with wild animals could now be challenged for doing so.
They may get a message saying the photo may have been taken in abusive circumstances.
World Animal Protection corporate engagement manager Sean Rudolph told Rachel Smalley that over the last couple of years there's been a wildlife selfie craze around the world, fuelled by tourists.
"The majority are really unaware of a lot of the terrible conditions and horrible treatment that wild animals experience, so that we can really capture special vacation selfies."
Rudolph said the organisation is looking for ways to educate the public about what's going on behind the scenes and are teaming up with social media sites like Instagram to send warnings to people who post selfies with wild animals.
"We're as an organisation, looking for ways to educate the public, who really love these animals, about what's going on behind the scenes and what had to happen to these animals."
The WAP have done a review and advised Instagram on hashtags and photos associated with good or bad situations for animals.
LISTEN ABOVE AS SEAN RUDOLPH SPEAKS WITH RACHEL SMALLEY
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