A marketing professor says a ban on Michael Jacksons' songs playing on New Zealand airwaves won't last forever.
New Zealand's major radio duopoly has pulled the singer's music, as a damning documentary sheds light on Jackson's alleged child abuse.
AUT's Mike Hutcheson told Kate Hawkesby Jackson's music is too well known for it to have any effect.
"I must admit I struggle with it because you can't excise Michael Jackson out of history."
"Is it a temporary ban? Is it a moratorium? Is it a permanent ban? How do you police it?"
"It's a little bit pointless and too late."
He said it's pointless to get rid of Michael Jackson but not artists like Chris Brown and R. Kelly.
"Many artists throughout history, not just musicians, but painters and writers have done terrible things. Does that mean that we stop listening to there work, stop looking at them."
"I just think it's closing the stable foor after the horse has already bolted."
Hutcheson said to censor his music yourself by stop listening to him or buying his music.
NZME, which owns ZM, The Hits, Flava and more - including Newstalk ZB - will no longer play Jackson's songs on air.
Dean Buchanan, group director of entertainment at NZME says: "NZME station playlists change from week to week and right now Michael Jackson does not feature on them".
Mediaworks' stations, which include The Breeze and More FM, will also not be playing the artist's songs.
This comes after the shocking documentary Leaving Neverland aired in the US, in which Wade Robson and James Safechuck outline the abuse allegedly inflicted upon them by Jackson when they were children.
The revelations in the documentary series are said to be so upsetting, mental health professionals had to be on hand when the film premiered at Sundance Film Festival in January.