Colgate has just spent five years trying to figure out how to make its toothpaste tubes recyclable.
And in a simple act of kindness, it's given its new tube technology to its competitors so as many tubes as possible can be recycled.
James Griffin, General Manager Projects and Advisory, from the Sustainable Business Network spoke with Kate Hawkesby.
“Traditionally, toothpaste tubes are made from a multi-layer approach, so different materials. It means of course, it makes it very hard to recycle at the end of life.”