The backlash to Auckland Pride's police stance continues - this time it's hitting their pockets.

Rainbow New Zealand Charitable Trust has withdrawn a $10,000 donation that was set to go to the parade.

Trust chair Gresham Bradley says it's highly regrettable but they could not support the parade after it banned uniformed police.

Bradley is a former co-chair of Auckland Pride and says it goes against the Trust's key purpose, which is building strength through diversity within the rainbow community.

He told Kate Hawkesby they want to support Pride, but can't at this stage.

"This decision appears to run counter to the vast majority of the community's wishes and defies the whole principles of diversity and inclusion on which Pride was founded."

He says they didn't want to pull the money but they couldn't support an event that runs counter to their values.

Bradley worries their withdrawal is the first of many.

"It is on sponsorship that Pride will live or die. It is a very expensive event to run and I believe this very ill advised decision is jeopardising the viability."

LISTEN ABOVE AS GRESHAM BRADLEY SPEAKS WITH KATE HAWKESBY