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A PR expert says the Government needs to attract more people if they want to get vaccination rates up. Â
Just over 20 percent of New Zealanders still haven't had a single dose of the vaccine. Â
Pead PR chief executive Deborah Pead says the Government is making steps in the right direction with the national day of vaccination on October 16th. Â
But she told Tim Dower certain groups have been demonised. Â
"The enemy is not the anti-vaxxers, the enemy is Covid. And so they need a campaign that unites us against a common foe."Â
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