PR expert: Govt needs to unite us in vaccination efforts

Author
Newstalk ZB,
Publish Date
Thu, 7 Oct 2021, 7:26AM
Prime Minister Jacinda Ardern receives her second Covid vaccine. (Photo / NZ Herald)
Prime Minister Jacinda Ardern receives her second Covid vaccine. (Photo / NZ Herald)

PR expert: Govt needs to unite us in vaccination efforts

Author
Newstalk ZB,
Publish Date
Thu, 7 Oct 2021, 7:26AM

A PR expert says the Government needs to attract more people if they want to get vaccination rates up.  

Just over 20 percent of New Zealanders still haven't had a single dose of the vaccine.  

Pead PR chief executive Deborah Pead says the Government is making steps in the right direction with the national day of vaccination on October 16th.  

But she told Tim Dower certain groups have been demonised.  

"The enemy is not the anti-vaxxers, the enemy is Covid. And so they need a campaign that unites us against a common foe." 

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