A PR expert says the Government needs to attract more people if they want to get vaccination rates up.
Just over 20 percent of New Zealanders still haven't had a single dose of the vaccine.
Pead PR chief executive Deborah Pead says the Government is making steps in the right direction with the national day of vaccination on October 16th.
But she told Tim Dower certain groups have been demonised.
"The enemy is not the anti-vaxxers, the enemy is Covid. And so they need a campaign that unites us against a common foe."