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Air New Zealand has managed to hang on as our country's most reputable brand for the seventh year in a row.
The latest Colmar Brunton Corporate Reputation Index ranks the national airline first among 50-companies for responsibility, trust and leadership.
Pak'n'Save takes second place, closely followed by TVNZ.
Pead PR chief executive Deborah Pead told Kate Hawkesby this proves a good reputation is the best insurance policy during hard times.
“Air New Zealand, I think, they showed strong leadership; they fronted for the interviews, they told us what they were doing about the situation.”