Local beauty business Ethique is a true Kiwi success story.
Brianne West founded the brand seven years ago, in her kitchen, when she made four shampoo bars and one conditioner bar.
Nowadays, Ethique turns over more than $10 million a year, and remains on a mission to rid the cosmetic world of plastic bottles.
The company has come up with a new approach to meet that aim.
Brianne West joined Kate Hawkesby to talk about her business.