Have you read the open letter to New Zealand Rugby?

It is highly critical of the NZR's judicial process in relation to the Chiefs' 'Mad Monday' incident, and says its time for New Zealand Rugby to discuss its 'internal culture issues'.

This letter emerged late yesterday and is signed by some of this country's most prominent women.

Dr Jackie Blue has signed it - the equal employment opportunities commissioner, as has Dame Susan Devoy, the race relations commissioner.

Also, the highly regarded Catriona McClennan - a barrister and social justice advocate.

Various MPs. The YMCA. Louise Nicolas, a sexual violence survivors advocate.

Prue Kapua from the Maori women's welfare league.

The National Council of Women have signed it. The Council of Trade Unions. And so it goes.

All say the way New Zealand Rugby dealt with the Chiefs scandal was poor.

All are now offering their expertise, experience and support to New Zealand Rugby, to work alongside the organisation and improve its internal culture.

Louise Nicholas has worked with New Zealand police in this capacity - and that has been of great benefit to our police force.

And it is in that capacity, that New Zealand Rugby has been offered support and guidance.

To New Zealand rugby's credit - the CEO Steve Tew has been quick to respond.

He said they are looking for a 'respect and responsibility manager' and they want to focus further on issues such as healthy relationships and consent issues.

He also said "recent events show we have not got it right".

And it is clear that New Zealand Rugby got this very wrong.

The Prime Minister has waded in - he said we're brought up in this country to respect women, and the Chiefs need to step back and learn from this.

And Steve Hansen reiterated again - there is no place for 'Mad Mondays' in today's rugby culture.

He is at odds with his employer on this one, but when you look at the professional culture he's helped to foster in the All Black squad, I would argue you should probably listen to him on this.

The question now is, what happens from here?

What will New Zealand Rugby do? What can it do? How do you change a culture that is so entrenched in the sport?

How do you take the all black culture and filter that down into Super Rugby and the provincial game.

This letter headed up by the Human Rights Commission is offering the expertise, experience and support of the women who are signatories to it.

They're urging New Zealand Rugby to be courageous and take personal leadership on this issue, and to affect change.

And New Zealand Rugby has to. Look at the women on the sidelines, supporting their young sons when they pick up their first rugby ball. I'm one of those mums. Look at the women supporting their partners every Saturday at club level. Look at the women volunteering on game day, in small towns all over the country. Look at the women sitting on the sofa watching the all blacks play, or better still, in the stands watching them run out on the field.

Rugby is a game that so many of us love - but you are isolating part of your audience and support base by casually sweeping this Chiefs issue under the carpet with a poorly executed internal investigation.

Take the offer, New Zealand Rugby. It's there. The next move is yours.