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Professor of Communication on negative intensification bias

Author
Newstalk ZB,
Publish Date
Thu, 26 Aug 2021, 8:49am
Photo / Getty Images
Photo / Getty Images

Professor of Communication on negative intensification bias

Author
Newstalk ZB,
Publish Date
Thu, 26 Aug 2021, 8:49am

You may have heard about ‘netiquette’. 

The tips and tricks so your emails in lockdown don't start accidentally offending or disrespecting colleagues. 

A new study shows, no matter how much you try avoid sounding ruder than you'd like, the recipient's likely to find something to be offended by.  

It's a real thing - called negative intensification bias.  

Professor of Communication at Massey University, Ted Zorn joined Kate Hawkesby. 

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