Wellington's globally renowned World of Wearable Arts show opens its doors today in its 20th year. 

The event runs for three weeks at TSB Arena with more than 60-thousand people are expected to attend. 

It brings in designers and creatives from around the world in a mix of fashion, music, and design. 

Chief Executive Meg Williams says it embraces the capital's creativity and around 70% of visitors come from out of town. 

She says WOW brings $30 million into the regional economy every year, because of visitor spend. 

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