A retail frenzy is expected today as shoppers take advantage of Black Friday sales.  

Data from PriceMe shows nearly 40% of Kiwis are planning to take advantage of Black Friday to do their Christmas shopping.  

The day now outpaces Boxing Day in terms of sales volumes and popularity. 

Oyster Property Group’s Jennifer Andrews told Ryan Bridge that they’re preparing for a very busy day today. 

She says they have discounts all through the weekend, but particularly today as it’s when most people like to come out to find the discounts. 

LISTEN ABOVE